Parallel sessions - Session 4: Digital marketing and social media

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1. Analysis of Factors Influencing Website Conversion Rate
Urvika Murarka
2. The Impact of Social Media Influencers on Consumer Behavior in Digital Marketing
Isidora Todorov, Katarina Lazarević, Mila Cvetković
3. Adoption of Digital Marketing Technologies in Indian Healthcare Sector
Hitansh Gupta
4. E-commerce and Ethics: Insights from Industry Practitioners
Manoj Kumar Kamila, Sahil Singh Jasrotia, Pooja Kushwaha, Shagun Chib
5. Digital Marketing Strategy and Application of Social Media in Crisis PR on Railways
Danijela Stojanović, Nenad Stanisavljević, Dijana Stojanović
Session chairs: Danijela Stojanović