1. Startups and innovations based on 5g technology in western balkan countries - opportunities and limitations
Tijana Milovanović
2. Social Media as a Tool for Promoting the Šarganska Osmica Museum-Tourist Complex
Danijela Stojanović, Nenad Stanisavljević, Dijana Stojanović
3. AI In Telecommunications – Impact On Regulation
Tijana Milovanović
4. Bias in AI-Driven Candidate Selection Processes
Aleksandar Ćosić
5. Context of Business Transformation: From Traditional to Generative AI Agents
Zoran Pavlović, Ana Savić
1. Analysis of Factors Influencing Website Conversion Rate
Urvika Murarka
2. The Impact of Social Media Influencers on Consumer Behavior in Digital Marketing
Isidora Todorov, Katarina Lazarević, Mila Cvetković
3. Adoption of Digital Marketing Technologies in Indian Healthcare Sector
Hitansh Gupta
4. E-commerce and Ethics: Insights from Industry Practitioners
Manoj Kumar Kamila, Sahil Singh Jasrotia, Pooja Kushwaha, Shagun Chib
5. Digital Marketing Strategy and Application of Social Media in Crisis PR on Railways
Danijela Stojanović, Nenad Stanisavljević, Dijana Stojanović
Session chairs: Danijela Stojanović