Session C1: Gen AI and Business Innovation

1. Commercialization of Generative Artificial Intelligence in E-Business
Dejana Kresović, Željko Bolbotinović, Tijana Čomić, Ranka Popovac, Nebojša Stanojević, Dragan Vukmirović
2. Application of chatbot technology for enhancing knowledge management and ISO standards compliance
Marina Jovanović-Milenković
3. Marketing Transformation: Generative AI for Content and Strategies
Dejana Kresović, Željko Bolbotinović, Tijana Čomić, Ranka Popovac, Nebojša Stanojević, Dragan Vukmirović
4. IMI MathCode Duel: A Competition-Based Learning Platform for Students
Aleksandar Milenković, Marina Svičević, Nemanja Vučićević, Filip Andrić, Emilija Jevremović
5. Roles, Responsibilities, and Value Flows: A Stakeholder Map of Micro-Credential Processes in Higher Education Ecosystem
Tamara Naumović, Milica Simić, Marko Suvajdžić, Marko Vulić, Artur Bjelica
6. Decentralized Platform for Issuing and Verifying Student Achievements
Dušan Kostić, Kosta Radovanov, Stefan Košević, Marija Muljajić, Tamara Naumović