KRESOVIĆ, D.; BOLBOTINOVIĆ, Željko; ČOMIĆ, T.; POPOVAC, R.; RADOJIČIĆ, S.; VUKMIROVIĆ, D. Marketing Transformation: Generative AI for Content and Strategies. E-business technologies conference proceedings, [S. l.], v. 4, n. 1, 2025. Disponível em: https://www.ebt.rs/journals/index.php/conf-proc/article/view/240. Acesso em: 30 jan. 2026.