Kresović, D., Bolbotinović, Željko, Čomić, T., Popovac, R., Radojičić, S. and Vukmirović, D. (2025) “Marketing Transformation: Generative AI for Content and Strategies”, E-business technologies conference proceedings, 4(1). Available at: https://www.ebt.rs/journals/index.php/conf-proc/article/view/240 (Accessed: 14 December 2025).