E-commerce and Ethics: Insights from Industry Practitioners
Keywords:e-commerce, ethics, privacy, consumer behaviour
The advent of e-commerce has brought about substantial changes in the operational landscape of businesses and consumer purchasing patterns, leading to a multitude of advantages and improved efficacy. The exponential expansion of electronic commerce has prompted ethical considerations that require meticulous examination to establish a viable and socially conscientious electronic commerce environment. The objective of this investigation is to examine the ethical dimensions of electronic commerce, as perceived by professionals in the industry. The study employed qualitative interviews as a means of gathering data to explore the challenges experienced by the participants and the most effective strategies they employ. The objective of this research is to enhance comprehension of ethical conduct in the e-commerce industry by examining concerns associated with data confidentiality, safeguarding, impartiality, and ecological accountability. The aim is to provide practical suggestions for both businesses and consumers.
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Copyright (c) 2023 Manoj Kumar Kamila, Sahil Singh Jasrotia, Pooja Kushwaha, Shagun Chib
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