Predictors of intention to use IPS QR codes in payment transactions in the Republic of Serbia

Abstract

Mobile applications for personal finance were created for the common man with the aim of improving mobile banking services through significant facilitation in the field of monetary transactions. The National Bank of Serbia has enabled consumers to complete a transaction at the point of sale using the IPS QR code application. The goal of the work was to determine the predictors of intention to use mobile applications in Serbia according to the extended UTAUT2 model. The Habit construct has the most significant influence on the intention to use the IPS QR code mobile application. The Price Value and Facilitating Conditions constructs have a strong influence. The construct Hedonic motivation shows a significant and positive influence. Social impact, Expected effort and Expected performance have a slightly weaker impact, but still significant. The obtained results indicate that Habit is the most important factor in the acceptance of IPS QR technology. The tested model is applicable for domestic users, especially in the context of the introduction of national digital services, IPS QR code. In further research, attention can be paid to differences between generations, geographical distribution and digital literacy.