Commercialization of Generative Artificial Intelligence in E-Business

Abstract

This paper examines the key aspects of the commercialization of generative artificial intelligence (Gen AI) in the e-business domain. The focus is on distinguishing between three primary commercial models: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G), which differ from one another in terms of target audience, application, technical requirements, and monetization strategies. While B2C solutions are focused on mass accessibility, personalization, and user experience, B2B systems require deep integration with business processes, along with a high level of scalability and security. The B2G model addresses the improvement of public services, but it also raises specific ethical and regulatory questions. The paper also highlights that the development and application of Gen AI are outpacing the response of the scientific community and regulators, creating a need for more intensive collaboration between industry, science, and policymakers to ensure the responsible and sustainable application of this transformative technology.