Evolution of E-Business Research: A Bibliometric Study on Innovation and Digital Transformation

Abstract

This bibliometric study explores the global evolution of e-business research within the context of innovation and digital transformation over the past decade, analyzing 7,981 documents from the Scopus database (2014–2024) using the Biblioshiny tool. The findings reveal a consistent increase in publications, underscoring the strategic role of e-business in driving digital transformation across industries. Key research themes include e-business models, processes, and technologies, along with their effects on organizational performance, customer behavior, and sustainability. Emerging topics like artificial intelligence, big data analytics, and the influence of the COVID-19 pandemic on e-business practices further highlight the field's dynamism. This study provides a comprehensive understanding of e-business research, offering valuable insights for businesses, entrepreneurs, and policymakers to advance digital innovation and foster a robust digital economy.