Context of Business Transformation: From Traditional to Generative AI Agents

Abstract

In business processes, the activities of people are
less and less represented. Realization of the needs of users as
well as employees in companies can be realized through the
application of computer systems. This paper presents the
dimensions of context and situational parameters in
communication processes. Business modalities include the
traditional ways that are still applied, the application of
autonomous intelligent agents and the application of generative
artificial intelligence agents that are currently occupying the
academic community and increasingly business societies and
organizations. The main goal of the work includes the
presentation of the advantages of applying innovative digital
technologies and the transformation that is inevitable. In this
paper, the semantic dimensions of the context with the factors
of communication dynamics and models of communication
dynamics are presented, where the advantages of the
application from traditional to generative artificial intelligence
agents are clearly seen.